About WorkScale

Built to Solve a Common
Problem in Coworking

Great spaces without structured sales systems.

Our Story

WorkScale was created to solve the common problem in coworking: great spaces without structured sales systems.

Our approach blends strategy, execution, accountability, and hospitality allowing operators to focus on running great spaces while we scale the revenue engine behind the scenes.

We Believe:

Sales should be process-driven, not personality-dependent

CRM data should guide decisions, not collect dust

Growth should be intentional, measurable, and scalable

Meet Our Team

The People Behind WorkScale

Karishma Hingoranee

President & Founder

Karishma is the Founder and President of WorkScale. With over a decade of experience in the flexible workspace industry including more than 10 years as an Area Manager with Regus Karishma has built and led sales teams across multiple markets, transforming inconsistent pipelines into structured, data-driven growth engines.

Her background also includes hospitality leadership roles with global hotel brands such as Four Seasons Hotels and Resorts and Holiday Inn, bringing a service-first mindset to coworking sales. This blend of hospitality and sales strategy allows Karishma to help operators improve conversion, retention, and member experience because at its core, coworking real estate is hospitality-driven.

John Ladner

Sales Manager

John Ladner is a Sales Manager at WorkScale focused on pipeline management, deal execution, and conversion optimization. He works closely with operators to ensure leads are followed up consistently and strategically, helping turn interest into signed agreements and long-term members.

Manasi Paranjpe

Sales Manager

Manasi Paranjpe is a Sales Manager at WorkScale, supporting sales execution, lead outreach, and CRM management. With a detail-driven approach and strong client engagement skills, Manasi plays a key role in helping coworking operators convert more leads into tours and more tours into deals.